Buzz Points Announces Partnership with Analytics Provider Segmint
Partnership unites strategic insights and powerful incentives into one platform
Buzz Points, Inc., the Austin, TX-based reward platform for community financial institutions, is pleased to announce a strategic partnership with Segmint®. Segmint is a recognized leader in data analytics for financial institutions and financial technology providers allowing them to leverage actual customer transaction data and banking behavior to help truly understand, strategize and anticipate the needs of their target audience.
Buzz Points is the next-generation in rewards platforms. The holistic solution allows community financial institutions to award points to cardholders when they use their credit or debit cards, or complete targeted behaviors, such as mobile app logins or maintaining account balances. Points can be redeemed for gift cards, donations to charity, travel and Buzz Points’ unique redemption option: Real-Time Rewards.
With Buzz Points, community banks and credit unions utilize data-driven insights to boost customer acquisition, improve product utilization and increase transaction volumes and retention. By partnering with Segmint, Buzz Points enhances its already powerful analytics capabilities, allowing Buzz Points clients to identify key buying behaviors of their cardholders and build targeted marketing segments with a high propensity to act. Examples of using this capability include targeting point campaigns for new auto loans to consumers likely in the market for a new auto purchase; home improvement loans to households with high DIY spend; bank products to high net worth households, and much more.
“The ability to identify customers with a strong probability of action in combination with a strong call to action like rewards is a marketer’s dream” said Dwayne Spradlin, CEO of Buzz Points. “We’re excited to find strategic partners like Segmint that help us continue to offer robust platform solution with an even greater ROI for our clients.”
Segmint has made a name for itself by transforming financial institutions’ cryptic, unstructured data into high-quality, intuitive customer insights. Their clients have seen multiple benefits including increased customer acquisition, cross-selling and marketing efficiency.
“We’re thrilled to partner with an innovative reward platform like Buzz Points,” said Nate Shahan, Co-founder of Segmint. “They are doing innovative things with data-driven incentives and we are proud to enrich their application with insights that characterize lifestyles, life events, and competitive banking behaviors of platform users — all from transaction data.”
With ever-expanding platform capabilities, Buzz Points continues to be a preferred rewards partner for community financial institutions across the United States.